• The student demonstrates an understanding of media development, press law, and responsibility (1)
    • Identify the history and development of American journalism through people and events.

    • Identify the foundations of press law, including copyright law, the fair use exemption, and the ownership of intellectual property.

    • Identify the foundations of journalistic ethics.

    • Distinguish between responsible and irresponsible media action.

    • Understand the consequences of plagiarism.

  • The student demonstrates an understanding of the different forms of media and the different types of journalistic writing (2)
    • Distinguish the similarities and differences of print, broadcast, and online media.

    • Distinguish the similarities and differences of news, feature, and opinion writing.

  • The student reports and writes for a variety of audiences and purposes and researches self-selected topics to write journalistic texts (3)
    • Demonstrate an understanding of the elements of news.

    • Select the most appropriate journalistic format to present content.

    • Locate information sources such as persons, databases, reports, and past interviews; gather background information; and research to prepare for an interview or investigate a topic.

    • Plan and write relevant questions for an interview or in-depth research.

    • Gather information through interviews (in person or telephone).

    • Evaluate and confirm the validity of background information from a variety of sources such as other qualified persons, books, and reports.

    • Write copy synthesizing direct and indirect quotes and other research.

    • Use journalistic style to write copy.

    • Revise and edit copy using appropriate copy editing symbols.

    • Rewrite copy.

    • Create different forms of journalistic writing such as reviews, ad copy, columns, news, features, and editorials to inform, entertain, and/or persuade.

    • Write captions.

    • Demonstrate an understanding of the function of headlines through the writing of headlines.

  • The student demonstrates understanding of the principles of publishing through design using available technologies (4)
    • Identify the appropriate form of journalistic publication to present content such as newspapers, newsmagazines, online media, broadcasts, and newsletters.

    • Design elements into an acceptable presentation.

    • Use illustrations or photographs that have been cropped to communicate and emphasize a topic.

    • Use graphic devices such as lines, screens, and art to communicate and emphasize a topic.

    • Prepare a layout for publication.

  • The student demonstrates an understanding of the economics of publishing (5)
    • Understand general salesmanship in selling professional or student-produced publications.

    • Differentiate between advertising appeals and propaganda.

    • Differentiate between the various types of advertising such as classified, display, public service, and online advertising.

    • Design an advertisement for a particular audience.