J.ELAR.5.A
Understand general salesmanship in selling professional or student-produced publications.
Journalism · Texas Essential Knowledge and Skills (TEKS) · TEKS 2017
Standard Unwrapping
AI-generated as a starting point — sign in to edit.Vocabulary
salesmanshipprofessional publicationsstudent-produced publications
Skills
- understand (general salesmanship) #dok1
- identify (characteristics of professional publications) #dok1
- identify (characteristics of student-produced publications) #dok1
- compare (sales techniques in different publication contexts) #dok2
- analyze (successful sales strategies for publications) #dok3
Learning Targets
- I can define general salesmanship as it relates to selling publications. #dok1
- I can identify features of professional and student-produced publications. #dok1
- I can explain basic principles of salesmanship in the context of publications. #dok2
- I can compare sales techniques for professional and student-produced publications. #dok2
- I can analyze effective sales strategies used in selling publications. #dok3
Big Ideas
- Salesmanship involves applying communication and persuasive techniques to market professional or student-produced publications.
- Understanding different audiences and products is essential to effective publication sales.
Essential Questions
- What are the fundamental elements of salesmanship in the context of publications?
- How does selling professional publications differ from selling student-produced publications?
- What strategies make sales efforts successful for various types of publications?
- Why is understanding your audience important when selling publications?
- How do ethical considerations influence the practice of salesmanship in journalism?