• The student understands individual and staff responsibilities of coverage appropriate for the publication's audience (1)
    • Understand the role and responsibilities of each staff member and the purpose of the publication.

    • Use the skills necessary to plan and produce a publication.

    • Read both professional publications and other student-produced publications to generate story and design ideas for the local publication.

    • Conduct research using a variety of sources such as interviews with primary sources, databases, or published reports.

    • Conceive coverage ideas for packaged presentations of material, including, but not limited to, copy, infographics, sidebars, photos, art, and multimedia components.

  • The student understands media law and journalistic ethics and standards and the responsibility to cover subjects of interest and importance to the audience (2)
    • Find a variety of credible sources to provide balanced coverage.

    • Compose the story accurately keeping his/her own opinion out of non-editorial coverage.

    • Provide editorial coverage to inform and encourage the reader to make intelligent decisions.

    • Critique the publication to find its strengths and weaknesses to improve products based on those critiques; Page 48 August 2020 Update.

    • Seek non-staff opinion on the publication to determine its impact on future publications.

    • Understand the consequences of plagiarism.

    • Understand and apply copyright law, the fair use exemption, and the ownership of intellectual property.

  • The student understands all aspects of a publication and the means by which that publication is created (3)
    • Identify elements used to create publications.

    • Create and execute a financial plan for supporting publications such as sales and advertising.

    • Consider finances in making decisions, including number of pages and cost-incurring extras such as color, paper quality, and number of copies for print publications.

  • The student produces publications (4)
  • The student demonstrates leadership and teamwork abilities (5)
    • Determine roles for which different team members will assume responsibility.

    • Work cooperatively and collaboratively through a variety of staff assignments.

    • Determine coverage and concepts for publications.

    • Develop a deadline schedule and a regular means of monitoring progress.

    • Listen actively and critically and then respond appropriately to team members.

    • Submit work for editing and critiquing and make appropriate revisions.

    • Edit and critique work of others.