Advanced Broadcast Journalism I, II, III (One-Half Credit to One Credit).
Texas Essential Knowledge and Skills (TEKS) · TEKS 2017
The student demonstrates an understanding of broadcast media development, law, and responsibility to cover subjects of interest and importance to the audience (1)
Identify the historical development of broadcasting from early radio to present-day formats, including radio, television, and online media.
Identify the function and role in society of broadcast media, including radio, television, and online broadcasts.
Understand and apply the laws affecting broadcast journalism, including copyright law, the fair use exemption, and the ownership of intellectual property.
Understand and apply ethical considerations affecting broadcast journalism.
Understand the consequences of plagiarism.
Explore the impact of broadcast formats on society.
Seek viewer opinions on the broadcast to determine its impact on future programming.
Identify the strategies of broadcasting to reach certain audiences, including programming decisions.
The student understands how broadcast productions are created and disseminated (2)
Understand the role of various personnel, including producers, station managers, technical directors, camera operators, webmasters, and news anchors, in broadcast journalism.
Understand the economics of broadcasting such as advertising and public funds.
Consider finances in making decisions, including air time, length of program, and content.
Create and execute a financial plan for programming.
Identify technical elements of broadcast production used to create and deliver broadcast programming such as school cable systems and live web streaming.
The student produces programming such as newscasts, interviews, and public service announcements (3)
Determine which events and issues are newsworthy for an audience and write appropriate copy for the content.
Select the most appropriate journalistic format to present content such as school cable systems and websites.
Apply pre-production skills such as storyboarding, scriptwriting, and scheduling.
Apply skills in reporting and writing to produce programs required to meet entry-level professional expectations.
Create programs that involve skills such as camera angles and movements, audio, lighting, and incorporation of graphics.
Deliver content that addresses tone, facial expressions, appearance, emphasis on key ideas, fluency, and rate.
Deliver content that demonstrates the development of a professional identity in the community.
Apply post-production skills such as editing, voice-overs, and transitions.
Demonstrate knowledge of new and emerging technologies that may affect the field.
Critique the broadcast to find its strengths and weaknesses to improve products based on those critiques.
The student demonstrates leadership and teamwork abilities (4)
Determine roles for which different team members will assume responsibility.
Work cooperatively and collaboratively through a variety of staff assignments.
Listen actively and critically and then respond appropriately to team members.
Develop a deadline schedule and a regular means of monitoring progress.
Submit work for editing and critiquing and make appropriate revisions.
Edit and critique work of others.