MMA.MATH.9.E
Analyze marketing claims based on graphs and statistics from electronic and print media and justify the validity of stated or implied conclusions.
Mathematical Models with Applications · Texas Essential Knowledge and Skills (TEKS) · TEKS 2012
Standard Unwrapping
AI-generated as a starting point — sign in to edit.Vocabulary
marketing claimsgraphsstatisticselectronic mediaprint mediavaliditystated conclusionsimplied conclusions
Skills
- analyze (marketing claims based on graphs and statistics from electronic and print media) #dok3
- justify (validity of stated or implied conclusions) #dok3
Learning Targets
- I can identify marketing claims that use graphs and statistics. #dok1
- I can recognize stated and implied conclusions in media claims. #dok1
- I can interpret graphs and statistics presented in marketing materials. #dok2
- I can evaluate the accuracy and appropriateness of statistics and graphs used in marketing claims. #dok3
- I can analyze marketing claims to determine if the data supports the stated or implied conclusions. #dok3
- I can justify whether a marketing claim’s conclusion is valid based on the evidence provided. #dok3
Big Ideas
- Graphs and statistics can be used in marketing to persuade or mislead consumers.
- Critical analysis is needed to determine if marketing claims are truly supported by the presented data.
Essential Questions
- How can graphs and statistics be used to support or misrepresent marketing claims?
- What makes a conclusion from a marketing claim valid or invalid?
- How do we determine whether the data justifies the conclusion of a marketing claim?
- What questions should we ask when evaluating claims made in electronic and print media?
- In what ways can data presentation influence our perception of a marketing claim?