Visual Media Analysis and Production
Texas Essential Knowledge and Skills (TEKS) · TEKS 2017
The student recognizes/interprets visual representations as they apply to visual media (1)
Identify the historical development of visual media; Page 24 August 2020 Update.
Distinguish the purposes of various media forms such as information, entertainment, and persuasion.
Recognize strategies used by media to inform, persuade, entertain, and transform culture such as advertising, perpetuation of stereotypes, use of visual representations, special effects, and language.
The student analyzes and critiques the significance of visual representations (2)
Evaluate the persuasive techniques of media messages such as glittering generalities, associations with personalities, logical fallacies, and use of symbols.
Compare and contrast media with other art forms.
Analyze techniques used in visual media.
Explore the emotional and intellectual effects of visual media on viewers.
Recognize how visual and sound techniques convey messages in media such as special effects, editing, camera angles, reaction shots, sequencing, and music.
The student produces visual representations that communicate with others (3)
Use a variety of forms and technologies to communicate specific messages.
Use a range of techniques to create a media text and reflect critically on the work produced.
Study the relationship between subject matter and choice of media for presenting that subject.