Contemporary Media
Texas Essential Knowledge and Skills (TEKS) · TEKS 2017
The student identifies the history and evolution of media used for mass communication (1)
Examine the development of the technologies that influence each medium.
Analyze the historical contributions made by various media personnel.
The student recognizes the types and functions of mass media (2)
Identify the types of mass media such as television, radio, Internet, podcast, YouTube, newspaper, periodicals, blogs, social networking, emailing, texting, search engines, and music; and August 2020 Update Page 25 §110.C. High School.
Analyze the roles of media as sources of information, entertainment, persuasion, and education.
The student identifies and analyzes regulations that govern media (3)
Identify the appropriate government agencies that regulate media.
Analyze government regulatory issues regarding censorship, political campaigns, news, ethics, and responsibilities.
The student analyzes the influence of media (4)
Analyze the influence of viewing and listening habits on individuals.
Analyze the influence of media in shaping governmental decisions, social choices, and cultural norms.
Evaluate standards for "quality programming".
Analyze possible ways to improve mass media.
The student analyzes, creates, and evaluates visual and auditory messages (5)
Develop skills for organizing, writing, and designing media messages for specific purposes and effects.
Develop technical and communication skills needed by various media personnel.
Plan, organize, produce, and present media messages.